BBB East Texas Hosts Lunch.Learn.Lead Workshop on ‘Finding Customers in an AI-Driven World’
TYLER, TX – March 03, 2026 – The Better Business Bureau (BBB) East Texas will host its next Lunch.Learn.Lead business workshop, “Finding Customers in an AI-Driven World”, on Wednesday, March 11, 2026 at 11:30 a.m. at the BBB offices located at 6115 New Copeland Rd., Tyler, TX. This interactive workshop will feature Eric Carroll, Co-Founder of Quick Strike Media, as the session’s presenter.
As artificial intelligence (AI) continues to transform how consumers search for products and services, businesses must adapt their strategies to remain visible and competitive. This timely seminar is designed to help business owners, entrepreneurs, and marketing professionals better understand how AI is reshaping online search and customer discovery, and what practical steps they can take to stay ahead.
Eric Carroll brings extensive experience in digital marketing strategy and brand positioning. As Co-Founder of Quick Strike Media, he works with businesses to strengthen their online presence, improve search visibility, and connect more effectively with customers in an increasingly AI-driven marketplace.
“We’re at a pivotal moment where AI isn’t just a trend; it’s fundamentally changing how customers find and evaluate businesses,” said Mechele Mills, President and CEO of BBB Serving Central East Texas. “Eric brings practical, real-world insight that will help our local businesses understand what this shift means and how to position themselves for growth.”
During the session, attendees will learn:
- How AI is influencing search engine results and customer behavior
- Best practices for optimizing a Google Business Profile
- Ways to strengthen digital credibility and online visibility
- Practical strategies to improve engagement and drive growth
- How to adapt marketing efforts for an AI-enhanced search environment
The program will include actionable guidance, examples relevant to small and mid-sized businesses, and a live Q&A session, allowing attendees to ask questions specific to their own business challenges.
Tickets are priced at $5 for BBB Accredited Businesses, $40 for non-accredited businesses, and includes lunch. Seating is limited, and early registration is encouraged.
The monthly Lunch.Learn.Lead series is a monthly initiative by BBB Serving Central East Texas designed to equip local businesses with tools, insights, and leadership strategies that strengthen marketplace trust and business performance.
BBBs will host another Lunch.Learn.Lead workshop in April. “From Setback to Strategy: Turning Disappointment into Business Breakthroughs”, presented by Best Selling Author, Dr. Dee Poskas, focuses on how businesses can navigate challenges and leverage resilience for growth.
For more information or to register for these or other upcoming events, visit the BBB Calendar of Events.
For more information or to register, visit the BBB Serving Central East Texas events page or contact the BBB office at (903) 581-5704.
ABOUT BBB®: The Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for over 110 years. In 2025, people turned to BBB more than 250 million times for BBB Business Profiles on more than 5.3 million businesses and Charity Reports on about 25,000 charities, all available for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States and Canada. BBB Central East Texas opened their Tyler office in 1985 and serves 19 counties in East Texas.
BBBs are private, self-regulatory agencies that seek the voluntary cooperation of business. When illegal practices are uncovered and the business refuses to cooperate with the BBB, the matter is referred to the appropriate law enforcement agency. Also, BBBs have close working relationships with governmental agencies such as the Federal Trade Commission, with consumer protection agencies, and the State Attorneys General.