AUSTIN, Texas (January 22, 2025) – The Texas Beef Council (TBC) is proud to announce the release of its Fiscal Year 2024 Annual Report, Raising The Steaks. This special anniversary edition commemorates ten years of the Texas Beef Checkoff program and highlights notable milestones that have kept beef center of the plate.
Since 2014, the Texas Beef Checkoff has transformed the way beef is promoted, researched and celebrated. The report showcases TBC’s continued dedication to fostering connections with consumers and driving innovation to meet the demands of Texas’ unique population.
“This report reflects the hard work and passion of Texas cattle producers who, through their support of the Beef Checkoff, have made beef the centerpiece of Texas tables and beyond,” said Molly McAdams, executive vice president of TBC. “Raising The Steaks not only celebrates our accomplishments but sets the foundation for an even brighter future for beef.”
Key highlights from the report include:
