TDLR Earns Awards for Outstanding In-House Creative Work
Road safety PSA and Lottery communications among five wins across five categories
AUSTIN – The Texas Department of Licensing and Regulation (TDLR) has been recognized for its outstanding in-house creative work, earning five Davey Awards for its excellence in video production and storytelling.
Presented by the Academy of Interactive and Visual Arts, the Davey Awards celebrate exceptional creative work from boutique agencies, in-house teams, small production companies, and independent creators. The international competition honors excellence across a broad spectrum of disciplines including video, digital media, advertising, design, and emerging technologies.
This year, in the 22nd year of the competition, TDLR received awards in five categories.
“We’re proud to see our team recognized for their creativity and dedication,” said Courtney Arbour, executive director of the Texas Department of Licensing and Regulation (TDLR). “This recognition reflects our ongoing commitment to delivering compelling, high quality content that advances our mission and connects with Texans.”
GOLD WINNER
• General-Social Responsibility for a video titled Move Over, Slow Down- Public Service Announcement designed to raise critical awareness and protect lives. The video educates drivers on essential roadside safety urging them to comply with the law when approaching vehicles with flashing lights including tow trucks, utility trucks, and TxDOT vehicles. It highlights the community’s collective responsibility to keep roadside workers safe.
SILVER WINNERS
• Social Video – Government & Municipal for a Texas Lottery Draw Studio video created to give the public a behind-the-scenes look at lottery drawing operations and the meticulous efforts that go into every drawing. From rigorous inspections of the drawing machines and balls to robust security protocols and seamless procedural execution, the project underscores the Texas Lottery’s ongoing commitment to transparency and fairness.
• General – Information & Craft – Best Use of Graphics (two separate awards) for a Texas Lottery FY25 Sales & Revenue video which celebrates the powerful impact the program delivers to Texas communities. From contributions to public education and veterans’ services, to retailer bonuses and player prizes, the piece shows how the Texas Lottery’s achievements support communities. The video uses brightly colored motion graphics and overlays banners to present information in a unique and engaging way.
• Campaign & Series – Education for a Texas Lottery Social Responsibility Series. This video series reinforces key player safety guidelines reminding audiences that lottery tickets make great gifts exclusively for adults 18 and older, never for children. It also highlights good practices including setting personal spending limits, purchasing only from authorized physical retailers, and knowing the odds.
TDLR’s award-winning entries were developed and produced entirely in-house – with no external production costs – by Media Producer Heather Halstead, Multimedia Communications Specialist Melina Madrigal, Video Producer Philip Bates and Social Media Specialist Mehul Shah.
This is the third consecutive year the Texas Lottery program has been honored by the Davey Awards. Last year, the program earned two awards for videos about the refreshed Mega Millions® draw game and the Lottery’s range of holiday games. In 2024, the Lottery earned a Silver Award for a scratch ticket promotional video.