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Upshur County Families Face a $1,594 Trip to See the Cowboys

November 2026

For families in Upshur County, Texas, a Dallas Cowboys game is a major expense, according to a new county-by-county analysis published by Doc’s Sports.
The study, which priced a trip for a family of four from nearly every U.S. county to its nearest NFL stadium, finds that a typical family from Upshur County faces an estimated $1,594 bill to see the Cowboys at AT&T Stadium this season.
With a local median family income of $79,014 a year, that single outing equals about 24% of a typical family’s monthly pre-tax income. By comparison, the typical U.S. family’s trip to its nearest team costs about $1,351.
For a lot of kids in Upshur County, seeing the Cowboys in person is a promise that keeps getting pushed to next season. Many parents want to make it happen, but one game can cost more than the family can spare. So game day happens on the couch, and their favorite players never get any closer than the TV.
Saving for that one game would mean setting aside about $133 every month for a year.
Itemized trip cost for Upshur County

  • Resale tickets, fees included (four seats together): $1,416
  • Parking: $51
  • Stadium food and drinks (four hot dogs, four sodas, two beers): $80
  • Gas for the 300-mile round trip: $47
  • Total estimated trip: $1,594
The estimates use the median Gametime resale price for four seats together across the team’s remaining home games (captured Oct. 28), AAA state gas averages, federal GSA hotel rates and the Census Bureau’s median family income for each county.
About Doc’s Sports
Doc’s Sports has offered sports analysis since 1971. The full county-by-county study is at docsports.com/what-it-costs-a-family-to-see-nfl-game-across-country-london-fans.html
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