BBB East Texas Hosts Workshop Featuring Best-Selling Author Dr. Dee Poskas

TYLER, TX  –  March 26, 2026  – Better Business Bureau East Texas (BBB) will host its next Lunch.Learn.Lead. business workshop, “From Setback to Strategy: Turning Disappointment into Business Breakthroughs,” on April 8, 2026 at 11:30 a.m. at the BBB offices located at 6115 New Copeland Rd., Tyler, TX. This month’s presenter is Dr. Dee Poskas, best-selling author, leadership expert, and Co-Founder of Blue Egg Leadership.

 

In today’s fast-paced and often unpredictable business environment, setbacks are inevitable. However, how leaders and organizations respond to challenges can determine long-term success. This workshop is designed to help business owners, entrepreneurs, and professionals reframe obstacles, strengthen resilience, and develop practical strategies to turn setbacks into opportunities for growth and innovation.

 

Dr. Dee Poskas brings a dynamic and inspiring approach to leadership development through her work with Blue Egg Leadership. With a background in coaching, organizational development, and personal transformation, she equips individuals and teams with tools to navigate adversity, build confidence, and lead with clarity. Her engaging style and actionable insights have helped leaders across industries shift their mindset and move forward with purpose.

 

“We know that every business faces challenges at some point,” said Mechele Agbayani Mills, President and CEO of BBB East Texas. “What sets successful businesses apart is how they respond. Dr. Dee brings a powerful message about resilience and strategy that will help our business community not only overcome setbacks but use them as a catalyst for growth.”

 

During the session, attendees will learn:

 

• How to reframe setbacks as opportunities for strategic growth

• Practical techniques to build resilience and maintain momentum during challenging times

• Strategies for shifting mindset and strengthening leadership under pressure

• Tools to improve decision-making and adaptability

• Ways to turn disappointment into measurable business progress

 

The workshop will include practical, real-world applications, making it relevant for businesses of all sizes. Attendees will also have the opportunity to participate in a live Q&A session, allowing them to explore specific challenges and gain personalized insights.

 

Tickets are priced at $5 for BBB Accredited Businesses and $40 for non-accredited businesses and includes lunch. Seating is limited, and early registration is encouraged.

The monthly Lunch.Learn.Lead series is a monthly initiative by BBB East Texas designed to equip local businesses with tools, insights, and leadership strategies that strengthen marketplace trust and business performance. Each session focuses on timely topics which empower professionals to grow, adapt, and succeed in an evolving business landscape.

 

BBB will also host a special three-part Lunch.Learn.Lead Summer Series focused on artificial intelligence and its impact on business. Led by David Domm, founder of Omni AI Systems & Consulting, the series will provide practical, easy-to-understand insights into how AI is transforming the workplace. Through real-world examples and actionable strategies, attendees will learn how to use AI tools to improve efficiency, enhance customer communication, and stay competitive in a rapidly evolving business landscape. Sessions will be held in May, June, and July.

 

For more information or to register for these or other upcoming events, visit the BBB Calendar of Events.

 

For more information or to register, visit the BBB Serving Central East Texas events page or contact the BBB office at (903) 581-5704.

 

ABOUT BBB®: The Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for over 110 years. In 2025, people turned to BBB more than 250 million times for BBB Business Profiles on more than 5.3 million businesses and Charity Reports on about 25,000 charities, all available for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States and Canada. BBB Central East Texas opened their Tyler office in 1985 and serves 19 counties in East Texas.

BBBs are private, self-regulatory agencies that seek the voluntary cooperation of business.  When illegal practices are uncovered and the business refuses to cooperate with the BBB, the matter is referred to the appropriate law enforcement agency.  Also, BBBs have close working relationships with governmental agencies such as the Federal Trade Commission, with consumer protection agencies, and the State Attorneys General.