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SWEPCO Receives 2024 Excellence in ENERGY STAR Marketing Award 

Shreveport, La. (March 26, 2024) — The U.S. Environmental Protection Agency (EPA), has selected Southwestern Electric Power Company (SWEPCO) as the 2024 ENERGY STAR Excellence in ENERGY STAR Marketing winner. From January 1 through October 2023, SWEPCO’s Energy Efficiency & Consumer Programs Team captured more than 16.3 GWh of annual energy savings, preventing greenhouse gas emissions equivalent to removing 2,571 gasoline-powered vehicles from the road. This includes SWEPCO’s entire footprint that makes up more than 552,000 residential customers in Arkansas, Louisiana, and Texas. 


“SWEPCO demonstrated exemplary commitment and dedication to leadership in energy efficiency and the ENERGY STAR program,” said Ann Bailey, Chief ENERGY STAR Product Labeling Branch and Climate Protection Partnerships Division. “SWEPCO upheld excellence in marketing through its promotion of ENERGY STAR certified product upgrades, capturing more than 10.3 million impressions and 16.3 GWh of annual energy savings.” 


SWEPCO helps homeowners and businesses with energy efficiency resources, tools and incentives across Arkansas, Louisiana and Texas.  These initiatives promote the installation of energy-efficient home upgrades, aligning with SWEPCO’s commitment to sustainability. 


“We are honored to receive the 2024 ENERGY STAR Excellence in ENERGY STAR Marketing award,” said Paul Pratt, SWEPCO Director of Customer Services and Marketing. “At SWEPCO, we are committed to providing our customers with energy-efficient solutions that not only save them money but also contribute to a cleaner environment.” 


The SWEPCO Energy Efficiency & Consumer Programs team leverages the ENERGY STAR platform as a central pillar of its residential programs throughout the year, bolstering the programs’ value and enhancing marketing efforts. SWEPCO has worked hard to get the word out and increase awareness among its customers to help them improve the efficiency of their homes, lower their energy consumption, save money and contribute to a cleaner environment.  The team utilized a variety of outreach methods to ensure awareness of each program, and efforts have resulted in over 10.3 million impressions of ENERGY STAR-specific content. 


SWEPCO and other award winners will be honored at the ENERGY STAR Awards Celebration on Thursday, April 25, in Washington DC. For more information about SWEPCO and its energy efficiency programs, visit 



About Southwestern Electric Power Co. (SWEPCO) 

We deliver safe, reliable and affordable power to more than half a million homes and businesses in Arkansas, Louisiana and Texas. Our 1,400 employees power today’s necessities and inspire tomorrow’s possibilities. You’ll see us improving communities, promoting sustainability and building grid resiliency throughout our territory, spanning more than 25,000 distribution line miles. Our work in energy efficiency has been repeatedly recognized by the U.S. Department of Energy, which honored us as an ENERGY STAR® 2023 Partner of the Year for Sustained Excellence. We recognize that innovative approaches to workforce development are necessary to effectively recruit qualified, diverse talent in today’s competitive labor market and this includes a commitment to building a diverse and skilled workforce through partnerships to grow the talent pipeline. We’re proud to be named Texas Workforce Commission’s 2023 Employer of Excellence and to receive the 2023 Curt Eysink Excellence in Workplace Development award from the Louisiana Community and Technical College System. Because we produce and deliver one of the most powerful forces on earth, we keep the safety and well-being of our customers and employees at the forefront, always. We are proud of the Million Work Hours Safety Award from the Arkansas Department of Labor Licensing and Arkansas Workers’ Compensation Commission on behalf of our Flint Creek Power Plant for working 4 million hours without a lost-time accident. We believe we can deliver reliable electricity while protecting the environment. Our work to support habitat conservation was recently recognized by the Wildlife Habitat Council Conservation (WHC) who awarded us a Silver Certification for supporting sustainable ecosystems at our Eagle Watch Nature Trail. SWEPCO is an American Electric Power (Nasdaq: AEP) company. SWEPCO’s headquarters are in Shreveport, LA. News releases and other information about SWEPCO can be found at Connect with us by following,,, and 


About American Electric Power (AEP) 

At American Electric Power, based in Columbus, Ohio, we understand that our customers and communities depend on safe, reliable and affordable power. Our nearly 17,000 employees operate and maintain more than 40,000 miles of transmission lines, the nation’s largest electric transmission system, and more than 225,000 miles of distribution lines to deliver power to 5.6 million customers in 11 states. AEP also is one of the nation’s largest electricity producers with nearly 29,000 megawatts of diverse generating capacity, including approximately 6,100 megawatts of renewable energy. AEP is investing $43 billion over the next five years to make the electric grid cleaner and more reliable. We are on track to reach an 80% reduction in carbon dioxide emissions from 2005 levels by 2030 and have a goal to achieve net zero by 2045. AEP is recognized consistently for its focus on sustainability, community engagement and inclusion. AEP’s family of companies includes utilities AEP Ohio, AEP Texas, Appalachian Power (in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana, east Texas and the Texas Panhandle). AEP also owns AEP Energy, which provides innovative competitive energy solutions nationwide. For more information, visit 


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