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Brian Bond retires from SWEPCO following successful 41-year career; Shreveport attorney William C. Bradford, Jr., named to succeed Bond as SWEPCO Vice President of External Affairs

SWEPCO Names New Vice President of External Affairs

William C. Bradford, Jr., succeeds Brian Bond as VP, External Affairs. Bond retired from the company after 41 years of service. Bradford brings extensive experience in government affairs, community engagement and economic development to lead company’s external affairs activities.

Shreveport, La. March 4, 2024 – William C. Bradford, Jr., a lawyer from Shreveport, has been named vice president of External Affairs at SWEPCO. He begins March 11. In his new role, he will be responsible for supervising community relations, corporate communications, economic development, and public policy issues, particularly those impacting AEP SWEPCO’s operations within the changing electricity industry landscape. Bradford will report directly to Brett Mattison, SWEPCO president and Chief Operations Officer.A person in a suit and tie

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Bradford takes over from Brian Bond, who retired March 1 following a successful 41-year career at SWEPCO.

“I would like to express my gratitude to Brian for his friendship, guidance, and dedication to our customers. Brian has been a source of support and wisdom for many individuals not just at SWEPCO but throughout AEP. We all extend our warmest wishes for a well-deserved retirement and extend a SWEPCO welcome to William,” Mattison said.

Before joining SWEPCO, Bradford worked at the law firm Blanchard, Walker, O’Quin & Roberts, where he was named a partner and served on the firm’s executive committee as the vice president of marketing and practice development. He brings experience in regulatory, public finance, economic development, government relations, transactional, real estate, and municipal law.

“William is a leader who shares our commitment to serving our customers across Louisiana, Texas and Arkansas,” Mattison said. “He brings a wealth of experience in navigating government policies and fostering collaboration between private and public sectors. He also has a background in public policy at various levels. I have full confidence in his ability to provide strong leadership to meet or surpass stakeholder expectations.”

Throughout Bradford’s career, he has been involved in numerous organizations, showcasing his commitment to public service. He has served as the City Attorney for the City of Shreveport, Louisiana and is an active member of the Bar Associations for Shreveport and the state of Louisiana. He currently serves as Vice Chair of the Caddo Parish Industrial Development Board, Vice-Chair of Public Policy for the Greater Shreveport Chamber of Commerce, is an executive committee member for the North Louisiana Economic Partnership, and board member on the Military Affairs Council and more.

“I am excited to join the SWEPCO family, a team dedicated to excellence,” William Bradford, Jr., said. “I intend to build on the successes of my predecessor so that SWEPCO can continue to shape equitable energy policies and intelligent deployment of our resources. We will continue to strengthen our relationships with community stakeholders and work to better our customer’s experience each day.”

His civic engagement extends beyond the legal realm. William has served as a Chairman of the Board for the United Way of Northwest Louisiana and currently sits on the local board for the Volunteers of America.

“William is a passionate leader and is committed to making our communities stronger – a value we share at SWEPCO. I look forward to seeing how he and his team will continue to bring to life SWEPCO’s focus on taking care of our customers and being easy to do business with – everywhere we operate,” Mattison added.

Bradford received an undergraduate degree in English from Dillard University in New Orleans and earned his Juris Doctor (JD) degree in 2009 from Southern University Law Center in Baton Rouge. He and his wife Dr. Sonja Gennuso-Bradford make their home in Northwest Louisiana and are the proud parents of two beautiful children.

About Southwestern Electric Power Co. (SWEPCO)

We deliver safe, reliable and affordable power to more than half a million homes and businesses in Arkansas, Louisiana and Texas. Our 1,400 employees power today’s necessities and inspire tomorrow’s possibilities. You’ll see us improving communities, promoting sustainability and building grid resiliency throughout our territory, spanning more than 25,000 distribution line miles. Our work in energy efficiency has been repeatedly recognized by the U.S. Department of Energy, which honored us as an ENERGY STAR® 2023 Partner of the Year for Sustained Excellence. We recognize that innovative approaches to workforce development are necessary to effectively recruit qualified, diverse talent in today’s competitive labor market and this includes a commitment to building a diverse and skilled workforce through partnerships to grow the talent pipeline. We’re proud to be named Texas Workforce Commission’s 2023 Employer of Excellence and to receive the 2023 Curt Eysink Excellence in Workplace Development award from the Louisiana Community and Technical College System. Because we produce and deliver one of the most powerful forces on earth, we keep the safety and well-being of our customers and employees at the forefront, always. We are proud of the Million Work Hours Safety Award from the Arkansas Department of Labor Licensing and Arkansas Workers’ Compensation Commission on behalf of our Flint Creek Power Plant for working 4 million hours without a lost-time accident. We believe we can deliver reliable electricity while protecting the environment. Our work to support habitat conservation was recently recognized by the Wildlife Habitat Council Conservation (WHC) who awarded us a Silver Certification for supporting sustainable ecosystems at our Eagle Watch Nature Trail. SWEPCO is an American Electric Power (Nasdaq: AEP) company. SWEPCO’s headquarters are in Shreveport, LA. News releases and other information about SWEPCO can be found at Connect with us by following and

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