Brand Implements Strategic Expansion Plan that Lowers Costs and Increases Support for Potential Franchise Owners in Gilmer
TEXAS – The Wendy’s Company has announced plans for the market as part of its franchise recruitment initiative, Own Your Opportunity, utilizing its Build-to-Suit development fund to accelerate growth in the area. With this expansion strategy, financial barriers to owning a Wendy’s franchise in Gilmer will be significantly reduced, giving individuals the opportunity to grow with an iconic and thriving brand.
Introduced in 2021 to fuel development efforts in the U.S. and Canada, Wendy’s created a Build-to-Suit development fund where the Company secures and builds restaurants in high-opportunity trade areas, like Gilmer, and hands over turnkey solutions to franchisees. As a result, Build-to-Suit provides a capital-light way for growth-minded franchise candidates in Gilmer to become a part of the Wendy’s System.
“To create opportunities for all who want to grow with us, we are thrilled to offer entrepreneurs in Gilmer the opportunity to become Wendy’s franchisees through our Build-to-Suit development fund,” said Brandon Rohrbach, Director, Global Strategic Development & Analysis at The Wendy’s Company. “We continue to seek new franchise owners to supercharge our growth efforts, transform markets, and unlock new potential as we bring more Wendy’s to more people across the globe.”
Build-to-Suit offers entrepreneurs an exclusive opportunity to own a Wendy’s restaurant while benefiting from a proven economic model and ongoing support across marketing, restaurant operations, training and more. Franchisees will also receive unmatched access to leaders at all levels along with personal coaching and engagement along with a comprehensive operational and financial toolkit to help ensure your teams are successful and your business is thriving and growing.
Wendy’s is seeking new single-unit and multi-unit experienced operators who share our vision to help us grow our restaurant presence in the U.S. and worldwide. For more information on Wendy’s franchise opportunities, please visit www.wendys.com/franchising.
Wendy’s® was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy’s Company is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption® and its signature Wendy’s Wonderful Kids® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy’s and its franchisees employ hundreds of thousands of people across approximately 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.