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Kick Off Beef Month, Win Prizes and Enjoy Texas Barbecue with New BBQuest Digital Pass 

AUSTIN (May 2, 2023) – Just in time for Beef Month, Texas Beef Council (TBC) and Beef Loving Texans have launched the new “BBQuest – Take on Texas BBQ” free mobile pass program. The pass is designed to encourage people to experience delicious barbecue from the restaurants featured throughout all three seasons of TBC’s popular BBQuest streaming series.
BBQuest has been a great way for us to both educate and entertain viewers while spotlighting the Texas beef industry,” said Rachel Chou, TBC’s director of consumer marketing. “By introducing this new digital pass, we’re encouraging both consumers and beef producers to visit BBQuest restaurants and take their own personal BBQuest-inspired journeys.”
To sign up for the BBQuest pass, visit and complete an online form. From there, the free passport will be delivered to their mobile phones via text or email.
As participants check in at the BBQuest restaurants they can earn points to unlock various prizes and discounts. Individuals who check in at all 11 restaurant locations will be eligible to win a Texas Hill Country getaway for two.
“We’ll be promoting the pass on social media, at events and through some of our biggest advocates like the Texas Beef Team, a crew of beef-loving fitness enthusiasts,” said Adriana Mora, TBC’s consumer marketing manager. “We’ll also be working with food and travel influencers to help spread the word about the program. Texas barbecue is not just food – it’s a way of life. We’re looking forward to helping more people discover the BBQuest series and sample delicious Texas beef throughout the state.”
BBQuest: “Beyond the Pit”, season 3 of the series, is now streaming on Hulu. All three BBQuest seasons are also available for viewing at For more information about Texas Beef Council and Beef Checkoff programs, visit
About Beef Loving Texans

Beef Loving Texans is Texas Beef Council’s consumer brand created to share unique recipes, stories, cooking and shopping tips and expert nutrition information. The Beef Loving Texans brand celebrates the pride and values deeply rooted in Texans through family, community and tradition. More information on the mission of Beef Loving Texans can be found at

About Texas Beef Council

The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe.  The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information, visit

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