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What You Need to Know About Meta’s New Subscription Service

Meta founder Mark Zuckerberg recently announced that the company is introducing Meta Verified, a paid “blue verification badge” for Facebook and Instagram that will be available later this week. According to the news release, the monthly subscription service includes a verification badge, protection against impersonating accounts, increased visibility, priority customer service and other exclusive features. Previously, Twitter announced its blue checkmark program.

“As with any new program, there can be initial confusion on what it all means, and scammers are waiting in the wings to grab at any new opportunity, “Mechele Agbayani Mills, president and CEO of BBB Central East Texas said,” Be sure you have the facts and protect yourself against future scam artists.” 

BBB is a trusted resource to help guide consumers and businesses to accurate information. 

Here’s what you need to know:

  • Regular Facebook and Instagram users do not have to pay. The subscription service is an option to help creators and businesses build their communities.
  • The optional Meta subscription service will cost $11.99 per month on the web and $14.99 for the iOS and Android app. Twitter’s blue check is $8 a month for web and $11 for iOS and Android. Twitter also announced an upcharge for its new secure text messaging program.
  • Meta Verified is only available in New Zealand and Australia this week (2/21/23) but may expand globally soon and to business accounts eventually. Twitter Blue is available in many countries, including the U.S. and Canada. 
  • Users must meet the minimum requirements, be at least 18 years old, and submit a government ID that matches the name and photo on Facebook and Instagram to be eligible for a verification badge.

Be on the lookout for potential scams:

  • Watch out for phishing emails, texts, and direct messages offering upgrades to your Facebook or Instagram accounts. Don’t send a photo of your government ID to a scammer! 
  • Older adults may be more vulnerable to scams. Reassure your friends and loved ones that they don’t have to pay anything right now.
  • Beware of impostors pretending to be from Meta, Facebook, or Instagram. In December, Twitter experienced a wave of fake verified accounts after introducing Twitter Blue.
  • Always check links before clicking; go directly to the source.
  • Fact-check all information. Go directly to FacebookInstagram, and Twitter help pages if you are unsure.

For more information
Read BBB’s tip on phishing scams. Visit BBB’s Scam Tracker to report scams or fraud. Learn how to protect your verified social media account.Check out BBB’s tip on how to spot a fake social media account. Report scams to

ABOUT BBB®: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2020, people turned to BBB more than 220 million times for BBB Business Profiles on 6.2 million businesses and Charity Reports on 11,000 charities, all available for free at The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico. BBB serving Central East Texas opened their Tyler office in 1985 and serves 19 counties in East Texas. 

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