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CNC Launches TV Ad Campaign: Texas Must Lead the Way

30-second Ad to Run in 14 Media Markets Across Texas

AUSTIN – The Carbon Neutral Coalition (CNC) is launching a 30-second television ad across 14 media markets in Texas. The ad, entitled “Texas Must Lead the Way,” focuses on the Biden administration’s attack on the Lone Star State’s fossil fuel industry, and states that Texas must lead the way in fighting back so the United States does not experience the soaring energy prices Europe is currently experiencing. Through investments in Carbon Capture Utilization and Storage (CCUS), Texas can create a strong economy and clean environment.

The spot will run in the following media markets: Abilene, Aransas Pass, Arlington, Corpus Christi, Denton, Fort Worth, Galveston, Houston, Kingsville, Midland/Odessa, Plano, Rio Grande Valley, San Angelo and Victoria.

“The entire Biden administration is leading our country down the same path as Europe,” said CNC Advisory Board Chairperson, Susan Combs. “If we eliminate fossil fuels, the soaring energy prices we are seeing in Europe will come to the United States. The Carbon Neutral Coalition is doing all it can to fight back against these radical policies and this ad “Texas Must Lead the Way” is the latest example of that.”

Ad Facts for “Texas Must Lead the Way”


“Texas energy jobs are under attack. The entire Biden administration is working to stop production in the Permian Basin and the rest of Texas.”

  • In 2019 at a campaign rally, then-Presidential candidate, Joe Biden, stated “we are going to end fossil fuel.” “Joe Biden is looking voters in the eye and promising to ‘end fossil fuel.’ The former vice president and Democratic presidential candidate made the comment Friday after a New Hampshire environmental activist challenged him for accepting donations from the co-founder of liquified natural gas firm. Biden denied the donor’s association to the fossil fuel industry before calling the young woman ‘kiddo’ and taking her hand. He said, ‘I want you to look at my eyes. I guarantee you. I guarantee you. We’re going to end fossil fuel.'” (Steve Peoples, ” In intimate moment, Biden vows to ‘end fossil fuel,’ Associated Press, September 6, 2019)
  • President Biden’s new EPA ozone rule specifically targets the Permian Basin. “A new ozone decision would force less drilling in America’s most productive shale reserve. Making rule after rule to throttle production. The latest comes from the Environmental Protection Agency, which has announced it may soon deem parts of the Permian Basin in Texas and New Mexico in “non-attainment” with its ozone standards. Green groups last spring petitioned the EPA to do this to effectively force curbs on shale fracking. The Permian is currently the most productive, and cost-effective, oil shale reserve in the U.S. It accounts for 43% of U.S. oil production.” (Editorial, “Biden’s Raid on the Permian Basin,” Wall Street Journal, June 29, 2022)


“Texas must lead the way so we don’t have soaring energy prices like California and Europe.”

  • The Biden administration is following Europe by making “energy policy a subset of climate policy.” “Just like Europe, the Biden administration has made energy policy a subset of climate policy. The administration’s policies have held back a revival of domestic oil and gas production after the pandemic-induced collapse of demand. Private-sector investment in oil and gas has also been held back by pressure to divest from fossil-fuel companies, perceived public opposition, and investor pressure to conserve capital. Beyond U.S. borders, Washington seems content with asking OPEC to pump more oil, though it remains unclear how it helps the environment (let alone energy security) if fossil fuel production simply shifts from the United States to OPEC and a few other countries.” (Brenda Shaffer, ” Is Europe’s Energy Crisis a Preview of America’s?,” Foreign Policy Magazine, October 5, 2021)


“With incentives, energy companies can deploy carbon capture technology, creating a strong economy and a clean environment. Visit to learn more about CCUS and Texas energy.”

  • The National Petroleum Council released a study in 2019 stating that full deployment of CCUS would result in 230,000 annual jobs. “The study defined at-scale deployment of CCUS as approximately 500 Mtpa that could be achieved within the next 25 years, which is roughly 20 times the current level of U.S. CCUS deployment and equivalent to about 10% of total U.S. CO2 emissions as of the time of this report. This level of deployment will require substantially increased support driven by national policies. This would require a cumulative investment of $680 billion, including $28 billion for infrastructure investment, and support 230,000 annual jobs.” (“Meeting the Dual Challenge,” National Petroleum Council, 2019)

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