“The SWTA Spotlight Awards represent a great and long-standing tradition in the SWTA Nation in recognizing the outstanding work our members do in communicating their services, events, and innovations while reinforcing that transit matters everywhere, especially in our part of the country,” said SWTA Executive Director Rich Sampson. “We were pleased to present these awards for 2022 and hear the winners share the details of their award-winning campaigns.”
ETCOG received three awards for campaigns or materials produced in promoting its new GoBus mobile app, updating a 5-Year Regional Transportation Plan, and announcing the return of trip fares in the fall of 2021. Awards received include:
• Spotlight Campaign – Category 1 Systems
• Hit The Spot Award: Electronic – Category 1 Systems
• Hit The Spot Award: Event – Category 1 Systems
“This is a very exciting win, and the Communications team is delighted to be recognized in this way,” said ETCOG’s Communications Director, Lindsay Vanderbilt. “Staff has taken great measures to enhance the GoBus customer experience with new technologies and involve East Texans in regional transportation planning. We enjoy finding unique and creative ways to bring these messages to the public.”
A member of the ETCOG communications team joined other award recipients and marketing experts to share details on their award-winning campaigns and projects at the SWTA Summer University Conference held July 25-26, 2022, in Rogers, Arkansas.
The awards – reviewed and judged by marketing and communication professionals at transit agencies and private marketing firms – are among the oldest awards recognizing marketing campaigns and projects in the public transportation industry, first awarded in 1990. SWTA’s membership covers Arizona, Arkansas, Colorado, Kansas, Louisiana, New Mexico, Oklahoma, and Texas.