East Texas, June 6, 2022: The East Texas Council of Governments (ETCOG) announces its “Become an East Texas Hero – Reduce, Reuse, and Recycle” video has been named a Bronze Award winner for best Education and Training for non-broadcast in the 43rd Annual Telly Awards
Founded in 1979, the Telly Award is the world’s largest honor for video and television content. Receiving over 12,000 entries from all 50 states and five continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies, and publishers worldwide.
“This was a terrific opportunity for our Solid Waste Advisory Committee to reach our local youth through an engaging, meaningful, educational video that provides hands-on, proactive solutions to Reduce, Reuse, Recycling, Littering, and Conservation issues,” said ETCOG’s Economic Development Specialist, Lisa Smith. “Working in collaboration with Region 7 Education Service Center allowed us to meet the TEKS criteria for grades 3-5 so that the schools can use the video in their classrooms as an educational tool to introduce and reinforce important concepts around being good stewards of their environment. With Keep Longview Beautiful and Region 7 Service Center’s input, we were able to refine the message of improving our environment in a kid-friendly way through litter prevention and waste reduction. It was important for us to share the message that kids too have the power to make a huge, positive impact on the world around them.”
The fun and humorous game-themed video provides real-world, age-appropriate solutions that kids can immediately begin to practice. The video encompasses practical solutions students can implement to keep their communities tidy while showing off East Texas beauty. Video topics include combating litter, recycling, composting, conservation, reducing waste, and reusing common products.