AUSTIN, Texas (March 29, 2022) — Texas Beef Council (TBC) has announced the third season of its popular BBQuest television series began production in late March with a targeted premiere date in summer 2022.
In Season 3, BBQuest host Kelsey Pribilski will be joined by co-host Jess Pryles, live fire cook, author of Hardcore Carnivore and Season 1 alum. Together, the two will delve even deeper into the world of Texas barbecue, discovering stories of dedicated pitmasters and ranchers who make the state’s favorite staple so special while enjoying some delicious meals along the way.
“Rather than organizing this season’s episodes around a particular geographical location, we’re focusing more on the storytelling component,” said Rachel Chou, TBC’s director of consumer marketing. “Each BBQuest episode will center around a different uniting theme, allowing the co-hosts to discover what really makes Texas barbecue so unique. Kelsey and Jess will still visit some of our state’s best barbecue joints, but they’ll also stop in at nearby cattle ranches to highlight the beef producers who make it all possible.”
TBC and its BBQuest production team chose the Texas barbecue restaurants that will be featured during Season 3 based on recent accolades and rankings. These restaurants represent a range of both old- and new-school preparation, smoking methods and flavor profiles. The ranches that BBQuest will visit this season were selected based on their histories and backgrounds.
EPISODE 1: Theme: Legacy & Tradition
Ranch: Saunders Ranch (Weatherford, TX)
Restaurants: Micklethwait Craft Meats BBQ (Austin), TRUTH BBQ (Houston) and Pinkerton’s Barbecue (Houston, San Antonio)
EPISODE 2: Theme: Creativity & Innovation
Ranch: Graham Land & Cattle (Gonzales, TX)
Restaurants: Loro Asian Smokehouse & Bar (Austin, Dallas and Houston), Blood Bros. BBQ (Houston) and Curry Boys BBQ (San Antonio)
EPISODE 3: Theme: Texas Trailblazers
Ranch: Caney Creek Ranch (Fairfield, TX)
Restaurants: Briscuits (Austin), Interstellar BBQ (Austin) and Goldee’s Barbecue (Fort Worth)
EPISODE 4: Theme: Family & Community
Ranch: J.D. Hudgins, Inc. (Hungerford, TX)
Restaurants: Smoke Shack, Smoke Shack Meat Market (San Antonio) and Panther City BBQ (Fort Worth)
“This season’s ranches will include everything from a sixth-generation operation to one owned by a Black female rancher who is breaking down barriers and making a name for herself in what has been an historically male-dominated industry,” Chou said. “We’re really pleased to introduce this level of diversity to BBQuest while also giving viewers a closer look at beef production practices and the hard work that Texas farmers and ranchers put into their operations each and every day.”
To date, BBQuest has been viewed by fans more than 2.9 million times. BBQuest has received an Award of Excellence from the Communicator Awards, a Gold Hermes Creative Award and recognition as a SABRE Award finalist. Learn more
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The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed
by a 20-member board of cattlemen and women representing the state’s beef producers.