Over 90% of Houston & Dallas hotels are booked ahead of next year’s World Cup

New Betway research shows which North American cities will benefit the most from the 2026 FIFA World Cup.

Key Points: Houston

• Houston scores sixth on our list with a total score of 44.05.
• Houston has already begun to show its interest in the World Cup, with 20,530 searches for the tournament in the city.
• NRG Stadium will host 7 games at next year’s tournament. Only 4 cities will host more games than this.
• 91% of Houston hotels are already booked or unavailable.

Key Points: Dallas

• Dallas scores seventh on our list with a total score of 41.09.
• Dallas’ iconic AT&T Stadium is hosting the most World Cup games of any venue on our list, with nine fixtures scheduled.
•  The stadium will have the third-highest capacity (80,000) out of all 2026 World Cup venues
• 92% of Dallas hotels are already booked or unavailable.
• Only two host cities had more annual airport passengers than Dallas’s 87,817,864.

The table below highlights how each 2026 World Cup location scores: 

Source: https://blog.betway.com/football/world-cup/the-cities-gaining-the-most-from-the-2026-world-cup1/