Here’s the Scoop! The64 Launches National Ice Cream Contest Just in Time for National Ice Cream Month
LAS VEGAS (July 14, 2025) – July is National Ice Cream Month, and Sunday, July 20, marks National Ice Cream Day, the perfect excuse to indulge in the ultimate frozen treat. To celebrate, The64.com is launching a nationwide showdown starting July 17 at 9 a.m. PT / noon ET and running through August 3 to settle a delicious debate: Who makes the best ice cream in America?
Introducing America’s Best Ice Cream, a 64-shop, fan-driven tournament featuring everything from small-town scoop shops to big-city favorites. Whether you crave classics like chocolate fudge brownie and cookies & cream or more adventurous flavors like French lavender, sea salt caramel, or bourbon turtle, this sweet competition showcases the creativity and passion of America’s ice cream scene.
Over 18 flavorful days, fans can vote in each round, narrowing the field until one shop is crowned the nation’s best. Voters also have a chance to win prizes along the way.
“I love ice cream! It’s a symbol of great American culture,” said Justin Woo, founder of The64. “It brings back memories, creates joy, and always makes things better.”
Unlike traditional rankings or media lists, The64 is entirely fan-driven, with no paid ads and no editorial bias. The contenders were selected through public nominations, social media buzz, and top online reviews.
A Sweet Presidential Origin
National Ice Cream Day was established in 1984 by President Ronald Reagan, who declared the third Sunday in July a time to celebrate what he described as a “nutritious and wholesome food.” His proclamation called on Americans to mark the occasion with “appropriate ceremonies and activities,” and what better way than voting for your favorite scoop.
To vote and check out the bracket, visit The64.com and join the celebration of America’s coolest competition.
ABOUT THE64
The64 is an interactive voting platform created to celebrate the ‘Best Of’ through fun and competitive tournaments nationwide. Designed to engage voters and contestants, The64 hosts multiple tournaments simultaneously across the country in categories that extend beyond food and entertainment, including lifestyle, business, and culture.
How It Works:
- Sign up for free at www.The64.com
- Vote in each round as the bracket narrows from 64 → 32 → 16 → 8 → 4 → 2 → Champion.
- Earn chips: Every vote earns you a chip. Use chips to spin The64 Prize Wheel and win prizes.
- The tournament runs for 18 days, with new rounds every 3 days.
Voters can participate in multiple tournaments simultaneously, advancing their favorites from regional to national competitions. The more they play, the more chances they have to win prizes.
For contestants, The64 offers a powerful opportunity to expand reach, engage new audiences, and build brand awareness through a unique digital format.
The64 turns competition into a celebration – bringing communities together, crowning champions, and showcasing the best of what people care about.
