Beef Loving Texans Celebrates National Beef Month with New “Sizzle & Smoke” Series
Texas-based grill and pit master serves up bold beef tips to bring flavor and people together
AUSTIN, TEXAS (May 21, 2025) – Just in time for National Beef Month, Beef Loving Texans is firing up the grill with Sizzle & Smoke with Jerry, a new video series packed with flavor and practical tips for home cooks who want to elevate their beef game.
Hosted by Grill and Pit Master Jerry McPherson, the series delivers expert-led guidance to help anyone from first-timers to seasoned backyard pros confidently tackle everything from weeknight burgers to celebration-worthy cuts.
“Grilling is more than a weekend ritual in Texas, it’s a way of life,” says McPherson. “Whether you’re flipping your first burger or firing up a reverse-seared tomahawk, I’m here to show you that great beef and simple techniques can turn anyone into the hero of their backyard. We’re keeping it real, approachable and always packed with flavor.”
Watch the series: Sizzle & Smoke with Jerry on YouTube
In addition to the video series, Beef Loving Texans is sharing:
- Grilling recipes and tips from Texas experts
- Nutrition info on beef’s role in fueling active lifestyles
- Tools and techniques to help cooks of all levels succeed at the grill
For more information, visit BeefLovingTexans.com.
About Beef Loving Texans
Beef Loving Texans is Texas Beef Council’s consumer brand created to share unique recipes, stories, cooking and shopping tips and expert nutrition information. The Beef Loving Texans brand celebrates the pride and values deeply rooted in Texans through family, community and tradition. More information on the mission of Beef Loving Texans can be found at BeefLovingTexans.com.
About Texas Beef Council
The Texas Beef Council (TBC) is a non-profit organization funded by Texas farmers and ranchers through the national Beef Checkoff program and the Texas state Beef Checkoff program. Checkoff dollars are used to increase domestic and/or international demand for beef through programs of promotion, research and education. The organization is directed by a 20-member board of cattlemen, representing the state’s 149,000 beef farmers and ranchers.
