SWEPCO Empowers Spanish Speaking Customers with New Website Feature
See the YouTube video HERE.
June 23, 2025 – SWEPCO customers can now enjoy an enhanced online experience with the introduction of a new Spanish translation feature on our website. This initiative is part of our ongoing commitment to provide the best user experiences possible to all customers, including in communities with growing Spanish-speaking populations across the company’s three-state service territory.
With this new feature, Spanish-speaking customers can easily navigate accounts, pay bills, report an outage and access important information and so much more—all with the click of a button. All the useful information will be in Spanish, information like how to pay your bill, how to report an outage and so much more.
Already, customers at SWEPCO and our sister utilities across American Electric Power, have Spanish language support available through its call solutions centers. For years, SWEPCO customers phoning our call solution center can choose Spanish and are quickly transferred to our bilingual customer service team in Texas.
“From our research, we know having bilingual agents along with this new website feature will help our customers have the tools and information they need, and we’re happy to offer this enhancement,” said Paul Pratt, Director of Customer Services and Marketing.
The newly enhanced SWEPCO site joins those of AEP Texas and I&M, which have successfully provided Spanish translations for several years. Additionally, any new content added to these sites in the future will be translated to Spanish within 24 hours, ensuring timely access to essential information.
“Every day SWEPCO employees are working to find helpful solutions for our customers. We’re glad to bring this additional feature to our customers,” Pratt added.
We invite our customers to explore the new Spanish translation option and experience the improved accessibility it offers. For more information, please visit our website www.SWEPCO.com
MEDIA CONTACTS: SWEPCO Corporate Communications – Amanda Keeney | Michelle Marcotte | Shantell Jordan | Brooke Rinaudo
For media inquiries about power outages, local media matters, power plants, public safety, public policy, regulatory, environmental, and other statewide issues, please call our 24/7 media information line at 318.673.3060. For industry and corporate issues, please contact AEP’s corporate media relations office at 614.716.1000
About Southwestern Electric Power Co. (SWEPCO)
We deliver safe, reliable and affordable power to more than half a million homes and businesses in Arkansas, Louisiana and Texas. Our 1,400 employees power today’s necessities and inspire tomorrow’s possibilities. You’ll see us improving communities, promoting sustainability and building grid resiliency throughout our territory, spanning more than 25,000 distribution line miles. Our work in energy efficiency has been repeatedly recognized by the U.S. Department of Energy, which honored us as an ENERGY STAR® 2023 Partner of the Year for Sustained Excellence. We recognize that innovative approaches to workforce development are necessary to effectively recruit qualified, diverse talent in today’s competitive labor market and this includes a commitment to building a diverse and skilled workforce through partnerships to grow the talent pipeline. We’re proud to be named Texas Workforce Commission’s 2023 Employer of Excellence and to receive the 2023 Curt Eysink Excellence in Workplace Development award from the Louisiana Community and Technical College System. Because we produce and deliver one of the most powerful forces on earth, we keep the safety and well-being of our customers and employees at the forefront, always. We are proud of the Million Work Hours Safety Award from the Arkansas Department of Labor Licensing and Arkansas Workers’ Compensation Commission on behalf of our Flint Creek Power Plant for working 4 million hours without a lost-time accident. We believe we can deliver reliable electricity while protecting the environment. Our work to support habitat conservation was recently recognized by the Wildlife Habitat Council Conservation (WHC) who awarded us a Silver Certification for supporting sustainable ecosystems at our Eagle Watch Nature Trail. SWEPCO is an American Electric Power (Nasdaq: AEP) company. SWEPCO’s headquarters are in Shreveport, LA. News releases and other information about SWEPCO can be found at SWEPCO.com. Connect with us by following Facebook.com/SWEPCO, Twitter.com/SWEPCOnews, Instagram.com/swepco, Youtube.com/SWEPCOtv and LinkedIn.com/company/swepco.
About American Electric Power (AEP)
Our team at American Electric Power (Nasdaq: AEP) is committed to improving our customers’ lives with reliable, affordable power. We are investing $54 billion from 2025 through 2029 to enhance service for customers and support the growing energy needs of our communities. Our nearly 16,000 employees operate and maintain the nation’s largest electric transmission system with 40,000 line miles, along with more than 225,000 miles of distribution lines to deliver energy to 5.6 million customers in 11 states. AEP also is one of the nation’s largest electricity producers with approximately 29,000 megawatts of diverse generating capacity. We are focused on safety and operational excellence, creating value for our stakeholders and bringing opportunity to our service territory through economic development and community engagement. Our family of companies includes AEP Ohio, AEP Texas, Appalachian Power (in Virginia, West Virginia and Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana, east Texas and the Texas Panhandle). AEP also owns AEP Energy, which provides innovative competitive energy solutions nationwide. AEP is headquartered in Columbus, Ohio. For more information, visit aep.com.
