Texas Beef Council Celebrates Beef Month with New “Sizzle & Smoke” Series
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Expert grill and pit master serves up bold beef tips to bring flavor and people together |
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AUSTIN, Texas (May 22, 2025) – Just in time for National Beef Month, Texas Beef Council (TBC) is firing up the grill with “Sizzle & Smoke with Jerry,” a new video series packed with flavor and practical tips for home cooks who want to elevate their beef game.
Funded by beef producers through the Beef Checkoff, the series is hosted by expert Grill and Pit Master Jerry McPherson and breaks down four beef recipes step by step, from slow-smoked Brisket to mastering the perfect sear. The expert-led guidance is geared to help anyone from first-timers to seasoned backyard pros confidently tackle beef dishes.
“It isn’t just about learning to grill or smoke, it’s about building confidence and a passion for cooking beef,” says McPherson. “When viewers gain new skills and excitement, they become advocates for our mission while supporting beef producers across Texas.”
Given the increasing consumer interest in preparing high-quality beef cuts, the series is presented in an entertaining and easy-to-follow format. Viewers can follow Jerry as he prepares four delicious recipes, including smoked Tri-Tip, Thai Burgers, grilled Picanha, and reverse seared Tomahawk Steak.
“In our digital landscape, we know video is crucial for effectively communicating all that beef brings to the table,” says Rachel Chou, TBC director of consumer marketing. “With videos like ‘Sizzle & Smoke,’ we can powerfully demonstrate techniques from a popular TBC personality like Jerry who resonates with our Beef Loving Texans community.”
The series will be promoted through the summer. Fire up the grill and catch episodes on the Beef Loving Texans YouTube channel. |
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About Texas Beef Council
About Beef Loving Texans |
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