Following the box office success of “Barbie” (2023), an unexpected resurgence of interest in Barbie products has been noted. New data, sourced from Vibex, paints a captivating picture of the movie’s ripple effect across e-commerce platforms.
TL;DR Post the movie’s release, Amazon has observed a staggering 1700% hike in search queries for Barbie products globally, as reported by Vibex
Movie’s Financial Triumph:
“Barbie” (2023) accumulated an outstanding $1.25 billion worldwide within its inaugural month. Beyond cinematic applause, this feat showcases its far-reaching allure.
Skyrocketing Search Queries:
Post the movie’s release, Amazon has observed a staggering 1700% hike in search queries for Barbie products globally, as reported by Vibex. This monumental surge embodies the influential power of cinema on merchandise attraction.
Spotlight on the ‘Weird Barbie Doll’:
The ‘Weird Barbie Doll’, conceived from movie inspiration, has risen as the standout in the Barbie lineup, claiming nearly half a million search queries worldwide. Its unprecedented demand epitomizes the cinematic influence.
A Collectible Sensation:
Seizing this amplified interest, Mattel rolled out pre-orders for the ‘Weird Barbie Doll’ limited edition at $50. Its surging popularity is further evidenced as resell prices on eBay rocket to $250. (source1)(source2)
Mattel’s Surprising Financials:
While analysts projected a Q2 loss of $0.03 per share for Mattel, the toymaker unveiled a profit of $0.10 per share. Though Barbie saw a dip, other doll franchises surged. Earnings from the “Barbie” movie are projected to bolster Q3, making it a quarter to watch. (source)
Though “The Super Mario Bros. Movie” (2023) raked in a heftier $1.36 billion (source), related product searches on Amazon rose only by 340%, a stark contrast to Barbie’s impressive search upswing.
In our digitally-driven era, the surge in Amazon searches post the “Barbie” (2023) movie release emphasizes the potent synergy between film and merchandise. As Barbie continues its global enchantment, the brand’s renaissance is palpable.
Mattel stands as a global toy leader, boasting one of the most formidable portfolios of children’s and family entertainment franchises globally. They curate innovative products and experiences that not only entertain but shape children through play.