Red, White and Blue.. and a Little Less Green
Middle America Will Spend the Least this Fourth of July
Austin, TX-July 1, 2014- Backyards and beaches should be filled with holiday celebrations this Fourth of July weekend. Americans will be spending over $6 billion to celebrate our Independence, but the largest group will be spending the least on 4th of July holiday and that may merit watching.
Offers.com surveyed shoppers to see where they would be spending their American dollars.
Middle Class Americans are the group spending the least over July 4th weekend
Those with an income of $150,000+ will be spending the most (28.6%) followed by:
Maybe it’s the price of beef that’s diverting dollars to the grill. The USDA says beef prices are up 56%. For those not investing in prime aged cuts, here’s where some of the spending is going besides the barbecue.
More than one-third of consumers (34.2%) will be shopping for clothing and accessories.
16.8% will shop for electronics.
12.6% are shopping for patio furniture.
Less than 10% will shop for grills (9.4%) and appliances (8.8%).
For those who want to go beyond the backyard, there are some real retail bargains out there.
"Consumers will be shopping smart this Fourth of July," says Howard Schaffer, Vice President of Offers.com. "Spring Fashion deals reached discounts up to 75% last year."
Though Schaffer says the real bargains of summer may lie just ahead.
"The further we get into Summer, the cheaper patio furniture will get. The Fourth of July will bring discounts as big as 65%, but there will still be better deals later in the season. A lot of retailers are hoping the middle class will rally with the important Back to School sale season just ahead."
Offers.com saves consumers time and money by helping them find the best coupons, deals, and offers from more than 7,000 online stores and brands. Offers.com has over 250 categories including travel, software, clothing and shoes, and more. The site has about 75,000 of the best offers, including promotions, coupons and coupon codes, deals, free trials, and free offers. Offers are verified, rated, and updated daily by the Offers.com Deals Team. The company is based in Austin, Texas.