Austin Natural Pet Food Company Moves to Become a National Brand
by JOSEPH BAUCUM, Reporting Texas
Mar 13, 2014 | 912 views | 0 0 comments | 5 5 recommendations | email to a friend | print


Michael and Max

Nulo CEO Michael Landa, with his dog Max outside the company’s offices, is aiming for the premium pet food company to become a national brand this year. Photo by Martin do Nascimento.

By Joseph Baucum

Reporting Texas

In less than four years, Austin-based Nulo has grown from premium pet food startup to a regional brand available at Texas Whole Foods Markets and some other retailers.

Now the company is aiming to make a bigger mark in the $20 billion pet food industry with a new distribution deal that could put it on the shelves of 3,600 pet stores nationwide.

“The goal is to be a national brand, and we expect the number of physical locations to increase by tenfold in very short order,” said Michael Landa, Nulo’s founder and CEO, in an interview at the company’s offices in West Lake Hills.

 

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