San Jacinto Museum Launches Staggeringly Cool Website
Nov 14, 2013 | 1515 views | 0 0 comments | 6 6 recommendations | email to a friend | print

For Immediate Release:

San Jacinto Museum Launches “Staggeringly Cool” Website

Houston, Texas - The San Jacinto Museum of History Association has launched a completely new website at that uses engaging features and high-tech design solutions.  Features include more than 3,000 images of the Museum’s artifact collections; maps of the battlefields; the amazing construction of the San Jacinto Monument; searchable databases; and videos of the reenactments of the Battle of San Jacinto and other attractions.

Called “staggeringly cool” by one of the early testers, the website was created by the Houston brand experience firm BrandExtract, LLC.  "The new site provides a very immersive experience and unprecedented access to the collections of both the museum and the library,” says Malcolm Wolter, BrandExtract’s Vice President Interactive who oversaw the website overhaul.  “It's an amazing resource for students, professionals and armchair historians alike. There's new video content that we created with the help of Houston Arts & Media; tons of pictures all over the site; and an interactive map that compares the current landscape to the 1836 site, as described in contemporaneous accounts. It's a very engaging site — the kind one can get lost for hours in."

“This fresh new website is another major educational outreach of the San Jacinto Museum Association,” says Larry Spasic, President of the San Jacinto Museum of History.  “In January, we released the Association’s in-depth ‘Curriculum Guide for Teaching Texas Historyand our online Image Gallery of photos, documents, newspaper articles, artifacts and document transcriptions to the public.  Now, just 10 months later, our new site is available as another extremely important channel to bring Texas history alive.”

“Education is always central to everything the museum association undertakes so we appreciate that BrandExtract made sure the site was informative AND entertaining for adults, school children, scholars, residents, visitors and historians” Spasic adds. 

By making the site user-friendly and appealing, and by applying a well-designed SEO and findability strategy, BrandExtract expects a dramatic increase in the number of visits to the website and ultimately to the historic site.

“It’s always been our mission to help our clients grow and transform, and reflects the firm’s commitment to helping the San Jacinto Monument and Museum celebrate the birthplace of Texas independence,” says Bo Bothe, President and CEO of BrandExtract. “We feel that this new online presence is going to be instrumental in aiding the San Jacinto Museum to reach even more people and educate them on the vital role the Battle of San Jacinto played in the history of Texas, the U.S. and the world.”

About San Jacinto Museum of History

The San Jacinto Museum of History is operated by the San Jacinto Museum of History Association—a non-profit organization—in association with the Texas State Parks and Wildlife Department (TPWD).  The Museum of History owns the collections of artifacts and documents inside of the Monument and staffs the elevator ride to the observation floor, movie, library and exhibition spaces. The Texas Parks and Wildlife Department operates and maintains the 1,200-acre San Jacinto Battleground State Historic Site, which consists of the San Jacinto Battleground, Monument and Battleship TEXAS.  The San Jacinto Battlefield and the Battleship Texas are both National Historic Landmarks; the monument is a National Civic Engineering Landmark.

About BrandExtract, LLC.

BrandExtract is a brand experience firm that provides savvy business solutions that help clients create, transform and grow. The company analyzes all customer touch points — from operations and service to promotions and sales — to help clients understand and manage their entire brand experience. Then it provides sound, strategic counsel combined with engaging creative solutions that deliver measurable results. Visit for more information.


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