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Great Plate Auction 2013 on January 25


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December 26, 2012 (Austin, TX) – A 5 is an S in plate speak, so the TEXAN5 plate might go to a big Houston Texans fan.  It might also get snatched up by someone proud that he and his folk are all Texans.  Who knows what the Great Plate Auction 2013 will hold!

The TEXAN5 plate will be sold to the highest bidder at the Great Plate Auction 2013 at the Houston Auto Show at Reliant Center January 25. 

Register your interest at www.myplates.com/auction.

“As anyone who has been to Reliant Stadium can attest, we have the most loyal and passionate fans in the NFL,” said Houston Texans president Jamey Rootes. “MyPlates gives Texans fans the ability to display that passion for the world to see every day on the road, and one lucky Texans fan will be able to leave no doubt who their favorite team is when they win the TEXAN5 plate.”



In addition to TEXAN5, the Great Plate Auction will offer nine other coveted personalized plate messages.  HOUSTON, ROCKETS, DYNAMO, BENTLEY, MAYBACH, CARERRA, BOXSTER, and CARRERA have been revealed so far. 



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High bidders will own each plate for 10 years, with first dibs on renewing it.  That means, once the message is won at auction, it could be gone forever. 


Unlike other Texas license plates, plates sold at the Great Plate Auction are legally transferable.  This means winners have the right to resell their plates to someone else, who may sell to someone else, and so on.


Texas has had personalized license plates since 1965 but only recently added a 7th character for personalization.  That 7th character opened up a very valuable inventory of plate messages for the State, messages deemed too valuable to sell at regular market prices. 


Texas has had only one other specialty plate auction.  The first Great Plate Auction was in January 2011 at Cowboys Stadium and resulted in the most expensive license plate ever sold in Texas:  FERRARI sold for $15,000. 


The Great Plate Auction 2013 is open to the public with free admission on Friday evening, January 25th at the Houston Auto Show in the Hall B rotunda at Reliant Center.


Proceeds from the TEXAN5 plate will benefit the State’s general revenue fund and the Houston Texans Foundation, which supports and administers programs in education, character development and health and fitness to empower the next generation. Since 2002, the Foundation has raised more than $4.5 million to benefit youth and families in the greater Houston area.


Proceeds from other Auction plates benefit chosen charities and the State’s general revenue fund. My Plates will donate its Auction proceeds to charity.


Contact Kim Miller Drummond at (512) 423-4237 or kim@myplates.com


My Plates designs and markets new specialty license plates as a vendor for the Texas Department of Motor Vehicles. Texans have bought more than 125,000 My Plates since November 2009, putting almost $14M in the state general revenue fund. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. My Plates is a joint venture of Etech, Inc. of Nacogdoches (www.etechinc.com <http://www.etechinc.com/> ) and Pinnacle Technical Resources of Dallas (www.pinnacle1.com <http://www.pinnacle1.com/> ),www.myplates.com <http://www.myplates.com/>.   



The Texas Department of Motor Vehicles (TxDMV) is charged with overseeing the state’s motor vehicle services that provide consumer protection, assist motor vehicle-related businesses and raise revenue for the state. For every $1 it spends, the TxDMV returns $10 to build and maintain highways, roads and bridges and provide needed services to Texans. Each year the agency registers almost 22 million vehicles; regulates vehicle dealers; credentials buses and big trucks for intrastate and interstate commerce; issues oversize and overweight permits; and awards grants to law enforcement agencies to reduce vehicle burglaries and thefts. Learn more at www.TxDMV.gov.





-“Specialty” plate refers to any official license plate other than the state’s general issue plate. 

-Specialty plates can be “personalized” plates, but they don’t have to be. 

-My Plates and TxDMV use only “specialty” and “personalized” to refer to these plates, not “vanity,” which is pejorative and lacks accuracy.

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