Winning Sandwich Creation Benefits the Literacy Council of Tyler
TYLER, TX (September 11, 2012) – The winning sandwich in the FRESH by Brookshire’s Sizzling Sandwich Showdown will generate a $1 donation to the Literacy Council of Tyler for every sandwich sold. Tyler born Will Knous created the winning sandwich, The Big Willnowski, a new twist on the traditional ham and cheese sandwich. In addition to bragging rights, this earned Knous the opportunity to select his favorite charity to receive a donation from FRESH when customers choose his sandwich from the menu.
“The Sizzling Sandwich Showdown is special because our customers are involved in the entire process, from creating a menu item to naming the charity and finally by generating support for the charity through their menu selection,” said FRESH General Manager Steve Dellello. “FRESH believes in giving back to the community; this contest makes it fun as well. It’s great to have this kind of participation from our customers and community.”
The Sizzling Sandwich Showdown pitted local media experts in a fierce competition to be king of the menu board. Will Knous’ unique combination of flavors in The Big Willnowski helped him win in the final Showdown with five other sandwich finalists. He is known among his family and friends as a “foodie” and comes from a long line of talented cooks. Knous has a passion for cooking and refined his talent and skill though his travels around the United States and Europe. When he is not in the kitchen, Knous is the Managing Editor of BSCENE Magazine.
Literacy Council of Tyler (LCOT) began in 1990 as an adult basic literacy program, but quickly expanded as they collaborated with other area agencies and began to offer English as a second language (ESL) classes. LCOT now offers Basic Education, GED, and ESL classes as well as a successful family literacy program at the Family Learning Center of Tyler. In 2011, LCOT provided educational services to 2,381 students with a staff of 44 and 360 volunteers. They have programs in three counties that draw from a seven county region, however the majority of services are provided in Smith County.
About FRESH by Brookshire’s
The 55,000-square-foot FRESH by Brookshire’s, a new concept food store, opened in March 2011. The store features a coffee and gelato bar, an artisan bakery, organic foods, gluten-free foods, bulk foods, and expanded healthy living items, along with a pharmacy, an award-winning floral department, a bank and the more traditional grocery items and staples. In addition, up to 100 fresh food offerings – from gourmet “comfort food” to mouth-watering fare from a full burrito and taco bar, a sandwich bar, a soup and salad bar and an outdoor grill– are prepared daily on site, encouraging customers to visit the store frequently to dine in or to pick up delicious chef-prepared items to take home.