Record-Breaking Year for the Sugar Land Wine & Food Affair
New dates in 2015 to add to future success of the festival
Houston, Texas, May 13, 2014 – The 11th Annual Sugar Land Wine & Food Affair (sugarlandwineandfoodaffair.com), recently celebrated on April 23-27, 2014, broke numerous records in efforts to support a permanent scholarship endowment at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston.
Featured in renowned publications such as The New York Times, Food Republic, and Eater National, the five-day event experienced tremendous success in its eleventh year. With tickets sales increasing 30%, attendance was at an all-time high, welcoming over 10,000 guests to this year’s events. On the coattails of great success, the festival has announced that next year’s event will be held from April 8 to 12, 2015.
One of the most anticipated culinary events in Texas, the Sugar Land Wine & Food Affair attracted local, national and international culinary luminaries along with guests from around the United States to make for an unforgettable affair. Hailing all the way from Mexico, three top chefs including Arturo García Mogollón of Mexico City; Yolanda Yanar of Puerto Vallarta; and Isaac Esparza of Rivera Maya brought their indigenous ingredients, diverse cuisine and culinary skills to Sugar Land. More notable stars included Randy Evans of Haven; Rebecca Masson of Fluff Bake Bar; Jean Phillipe Gaston of Cove at Haven; Kenneth Burke of Ibiza Food & Wine Bar; Manuel Pucha of Table on Post Oak; Neal Cox of Olivette at The Houstonian Hotel, Club & Spa; and Brian & Shanna O’Hea of Acadame at The Kennebunk Inn in Maine.
In addition to interactive seminars, this year’s affair was filled with even more food and drinks, tastings, bartender’s challenge, pop-up book spot, beer garden and much more. Throughout the festival, Hendrick’s Gin, Tullamore Dew Irish Whiskey, Reyka Vodka, Don Julio, Herradura Tequila, and more distinguished brands took center stage in creating the delectable cocktails.
“This was a remarkable year for the affair,” said Krystal Peay, director of the Sugar Land Wine & Food Affair. “We are so thankful for the overwhelming support from our sponsors, volunteers, chefs and special guests. The continued growth and effort in supporting the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston has been incredible.”
The Sugar Land Wine & Food Affair has been deemed as the largest wine and food festival in Texas. Located in historic Sugar Land just minutes from Houston proper, its dinners, and seminar and tastings have gained a well-deserved reputation as a celebration for all that is good, gooey, sweet, savory, bubbly, hoppy and simply irresistible.