BBB Reminds Donors to Give Wisely During Breast Cancer Awareness Month
Oct 05, 2013 | 5851 views | 1 1 comments | 12 12 recommendations | email to a friend | print
BBB Reminds Donors to Give Wisely During Breast Cancer Awareness Month


Tyler, TX., October 3, 2013 - It’s that time of the year again, the color pink is everywhere.  October is National Breast Cancer Awareness month, and this means almost everything we see is bathed in pink.  Many Americans embrace this cause by purchasing pink-ribbon products and services to support a cure for breast cancer. Your Better Business Bureau offers tips to make sure your donation dollars go where you expect.


According to the American Cancer Society, breast cancer is the second leading cause of cancer death in women, second to lung cancer. With more than 232,000 new cases of breast cancer each year, one in eight women in the U.S. will be diagnosed with breast cancer over their lifetime. Although, studies show the number of cases are dropping because of early detection and treatment.


“It’s important to promote worthy causes that help support breast cancer research”, said Mechele Agbayani Mills, President and CEO of BBB Serving Central East Texas. “It is also important that do your homework to ensure you make wise buying and giving decisions.” 



Pink Products

  • Pink packaging means very little.  In fact, research from one BBB office showed that in some instances, very little money from sales actually went to breast cancer organizations. 
  • Check the packaging for disclosures of how much goes to charity and what organizations are supported.  You can also look on a companys website for disclosures. 
  • BBB Standards require all cause-related marketing (such as pink products) disclose certain information very clearly.  For more information on the BBBs 20 Standards for Charity Accountability visit

Pink Charities

  • October is the time when many sound-a-likeorganizations come out to take advantage of pink giving.  Some of these organizations give pennies on the dollar when it comes to supporting breast cancer research with the funds they raise.
  • DO NOT GIVE CASH.  If someone comes to your door or approaches you on the street, make a check out to the organization. 
  • If you ask questions about the organizations finances and programs and you dont get direct answers, dont give to them.  Legitimate organizations know that an educated donor is its best friend.   
  • Be very wary of telemarketing appeals.  Ask how much of your donation will go to programs and how much will go to administration and fundraising expenses. 
  • Visit the BBB at to check on an organizations status.  BBB evaluates 501c3 publically soliciting charities.


Comments-icon Post a Comment
C Olivo RN
October 05, 2013
The yello ribbon ribbon campagn is a sham. These clowns will never find the cure to cancer.

“We are so close to a cure for cancer. We lack only the will and the kind of money that went into putting a man on the moon.” American Cancer Society, full page ad in the New York Times, 1969.

“...with a billion dollars for ten years we could lick cancer.” Testimony to the United States Congress from the Director of the M.D. Anderson Hospital and Tumor Institute, 1969.

“We are going to lick cancer by 2015.” Congressman Benjamin Cardin. 2006.

One thing I can count on in my lifetime is that these clowns will never find the cure to cancer. They work real hard to suppress the truth about cancer.

“For most of today’s common solid cancers, the ones that cause 90% of the cancer deaths each year, chemotherapy has never proven to do any good at all.” Urich Abel, M.D. University of Heideberg, 1990.

“We have given it our best effort for decades: billions of dollars of support, the best scientific talent available. It hasn’t paid off.” John C. Bailar, M.D. Harvard University, 1997.

"Everyone should know that most cancer research is largely a fraud and that the major cancer research organisation's are derelict in their duties to the people who support them." - Linus Pauling PhD (Two-time Nobel Prize winner).

My personnel favorite.

"The National Anti-Cancer Program is a bunch of sh*t." - James Watson, Nobel Laureate for Medicine in 1962 , joint discoverer of the double helix of DNA, and for two years a member of the US Joint Advisory Committee on Cancer

For well over half a century mainstream medicine has regularly promised us that a cure or major breakthrough for cancer was just around the corner. Every year we see "promising" new drugs and therapies announced. Yet every year we also see more people contract cancer and more people die of cancer. Despite all the rosy announcements, statistical juggling and outright deceptions, it should be painfully obvious that the "War on Cancer" has been a losing one.

The woman was 68-year-old Charlotte Haley, the granddaughter, sister, and mother of women who had battled breast cancer. Her peach-colored loops were handmade in her dining room. Each set of five came with a card saying: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”… Then Self magazine called.

Her pink ribbon was later stolen by Avon and other cosmetic companies to help the cause. But are you really behind a cause when the company's that create make-up are some of the worst cancer polluter's of the environment? A 5% increase in female cancer rate increased during the age of make-up and detergence a trend that started in the 1950's. I have no other term to phrase it best other then profit oriented population control. Now promotion of the yellow cancer ribbon is the who's who of cancer industrial polluters and cancer propagator around the world.

Read the China Study if you want to prevent cancer in your life.