Tyler, TX., October 3, 2013 - It’s that time of the year again, the color pink is everywhere. October is National Breast Cancer Awareness month, and this means almost everything we see is bathed in pink. Many Americans embrace this cause by purchasing pink-ribbon products and services to support a cure for breast cancer. Your Better Business Bureau offers tips to make sure your donation dollars go where you expect.
According to the American Cancer Society, breast cancer is the second leading cause of cancer death in women, second to lung cancer. With more than 232,000 new cases of breast cancer each year, one in eight women in the U.S. will be diagnosed with breast cancer over their lifetime. Although, studies show the number of cases are dropping because of early detection and treatment.
“It’s important to promote worthy causes that help support breast cancer research”, said Mechele Agbayani Mills, President and CEO of BBB Serving Central East Texas. “It is also important that do your homework to ensure you make wise buying and giving decisions.”
- Pink packaging means very little. In fact, research from one BBB office showed that in some instances, very little money from sales actually went to breast cancer organizations.
- Check the packaging for disclosures of how much goes to charity and what organizations are supported. You can also look on a company’s website for disclosures.
- BBB Standards require all cause-related marketing (such as pink products) disclose certain information very clearly. For more information on the BBB’s 20 Standards for Charity Accountability visit www.give.org.
- October is the time when many “sound-a-like”organizations come out to take advantage of pink giving. Some of these organizations give pennies on the dollar when it comes to supporting breast cancer research with the funds they raise.
- DO NOT GIVE CASH. If someone comes to your door or approaches you on the street, make a check out to the organization.
- If you ask questions about the organization’s finances and programs and you don’t get direct answers, don’t give to them. Legitimate organizations know that an educated donor is its best friend.
- Be very wary of telemarketing appeals. Ask how much of your donation will go to programs and how much will go to administration and fundraising expenses.
- Visit the BBB at www.bbb.org to check on an organization’s status. BBB evaluates 501c3 publically soliciting charities.